FOR FOUNDERS DOING $3M TO $30M A YEAR
Sessions up, sales down. ROAS fine for two days, then you scale and it dies.
You built a real brand on a real product. You didn’t come from ads. You’re spending somewhere between $50k and $250k a month on paid and the number stopped moving a while ago — and the agency, the new theme, the discount and the hire didn’t move it. I’ve had this exact conversation on 193 calls with founders at your size. The fix is the same every time, in a different order. Two questions and I’ll give you yours.
What did you do last year, roughly?
I coach founders doing $3M to $30M a year. Who am I?
Taught myself to code at thirteen in a public library in West Phoenix. Bootstrapped SNOW Oral Care past $100M in three years with no outside money. Sold Customer Helper Team to MediaAlpha for $70M cash. Spent $100M of my own money on Meta ads on one offer, done $84M through affiliates, own AffiliateMarketing.com. Everything in here I ran on my own P&L first. Those are my results, not typical, and not a promise of yours.